BLACKYAK is ending its five-year partnership with brand ambassador IU this month.
According to the fashion industry on the 13th, BLACKYAK has decided not to renew its exclusive model contract with IU, which runs through this month.
BLACKYAK appointed IU as its brand ambassador in January 2021. The decision was based on the belief that IU’s steady pursuit of her own path and her position at the top as an artist aligns with BLACKYAK’s brand philosophy of supporting new challenges and the process of taking them on.
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