Rookie group TREASURE is writing the shortest and best records of K-pop rookie artists this year on YouTube following their debut album sales.
According to YG Entertainment on the 14th, the music video for Treasure's debut single "BOY" surpassed 20 million views on YouTube at 12:10 p.m. on the same day.
This was achieved less than a week after its release at 6 p.m. on the 7th. Since the music video for "BOY" surpassed 10 million views in 26 hours, it has been on a steady rise, drawing attention from global fans.
Even choreography videos are popular. The choreography video of "BOY," which was released on the 10th, is on the verge of 3 million views as of now, four days after its release, and it is unusual for a rookie to have such a high number of views on choreography videos, not music videos.
The global popularity of Treasure has already been shown in many objective figures. It has achieved very remarkable results on domestic and foreign music and music charts, further anticipating its move as a group aimed at the global market.
It is especially strong in the Japanese market. On the day of the release of the song, "BOY" swept the top 100 charts of Line Music, Japan's largest music site, the real-time comprehensive ranking of Rakuten Music, and the AWA surge chart. Among them, the song has also been on the rise in the top 100 daily charts of Line Music, and has been ranked No. 1 for the past three consecutive days in a row.
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