BLACKPINK "Ice Cream" MV surpassed 100 million views on YouTube in a day and a half!

BLACKPINK "Ice Cream" MV surpassed 100 million views on YouTube in a day and a half.

According to YG Entertainment, BLACKPINK's music video for "Ice Cream" surpassed 100 million views on YouTube at 5:56 a.m. It's only been 40 hours and 56 minutes since it was released at 1 p.m. on the 28th. This is the second-fastest music video ever released by BLACKPINK after "How You Like That" (32 hours). With this, BLACKPINK has produced its 21st billion-view video and once again showed off its reputation as a YouTube queen.

"Ice Cream" is a pop genre song with a simple rhythm and cheerful sound. The music video captured the hearts of global music fans with its cute and fresh concept that BLACKPINK first tried. It was a new challenge for BLACKPINK, which has shown strong performances and girl crush based on hip-hop bass music, and an opportunity to identify their broad music spectrum.

The number of subscribers to BLACKPINK's YouTube channel has increased by as much as 100,000 per hour on the day of the release of the music video for "Ice Cream," recording more than 46 million as of that day. Thanks to this popularity, BLACKPINK has jumped to third place in the world, following pop star Justin Bieber and DJ Marshmallow.

BLACKPINK also stands out on various global charts. The song "Ice Cream" topped the iTunes Worldwide Song Chart on its first day of release. The mainstream pop market, the iTunes Top Song Chart in the U.S. and the U.K., has remained at the top of the list for two days, ranking second and third, while the world's largest streaming sites, Spotify Global Top 50 Chart and the U.S. Top 50 Chart.