Air Baked's big model strategy was also effective. Because it is a product with a new category that doesn't exist in the market, the company also selected BLACKPINK Jennie, one of the best stars of the time, as its strategy. Lotte Confectionery received positive responses by putting Jennie at the forefront and launching various promotions such as new advertisements and events. Jennie's "Airbaked" ad has garnered more than 14 million views so far.
Article : https://n.news.naver.com/article/277/0004716811
The new ad video that came out today.
https://twitter.com/NEWSJENNlE/status/1282495946354380801?s=19
Jennie's so cool, I will always support you!
Post response : 1515views
Netizens comments :
- Woah Kim Jennie's class~
- Is this delicious?
- This is really delicious!
- Jennie effect ♡
- It's amazing... It's going to be awesome if it's over a billion. 2.5 billion. ã…‹ã…‹ã…‹ã…‹
- It's suit Jennie.
- But when I was choosing a snack, I thought of Jennie and bought it.
- It's Jennie pick!
- God Jennie! This is why it's Jennie.
- Wow.
- Since the taste is not my cup of tea, I give it to Jennie as a present instead.ã…‹ã…‹ã…‹
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