Aekyung Industrial Co. said Wednesday that it has selected singer-actor Suzy as its new model for its hair care brand "Kerasys."
Kerasys plans to select Suzy as a model to show the bright and healthy beauty that Kerasys pursues.
Kerasys will talk about the "healthy beauty of hair" pursued by Kerasys, along with Suzy, who has an unchanging challenging spirit, refined and healthy beauty and an image of imposing confidence, such as changing from singer to actor.
Kerasys judged that Suzy's steady self-management, deep self-confidence, and inner beauty that can be seen through it fit well with Kerasys' brand values.
Kerasys will join Suzy, who is active as a global star in the future, to grow into a global brand not only in Korea but also in various Asian countries, including China.
"Kerasys will actively show the new face for SNS and online communication to promote differentiated product power in a friendly manner," said an official at Aekyung Industrial Co. "We expect it to effectively appeal to consumers because it is a trusted star loved by all age groups."
