Singer IU continues her relationship with Chamisul.
Hite Jinro said that they had re-selected singer-actor IU as Chamisul brand model. IU's clean image has been evaluated as the best fit for the brand among Chamisul's previous models. The fact that she was loved by many people of various ages and had a reputation and representation was also considered positively.
Netizens comments :
(+35,0) As expected, Chamisul is IU's...
(+19,0) "IU's performance as an artist, her position as an actor, and her return to society as a public figure have shown that she is a model with both star and personality, and I decided that she totally fits well with the clean image that Chamisul brand has pursued," said Oh Sung-taek, managing director of Hite Jinro's marketing office. "I am happy to be back with the best model and please love Chamisul.
(+19,0) Chamisul became the first soju brand to achieve 1 trillion won in annual sales in 2017, when IU was a model. IU is the best.
(+15,0) IU Chamisul is the best.
(+2,0) From today I will only drink Chamisul..
(+2,0) IU~~~~I love it.♡
